Your Privacy Choices

Last Updated: March 24, 2026

You have meaningful rights when it comes to your personal data. This page explains what those rights are, how to exercise them, and exactly what data we collect. We've written this in plain language because we think that's how it should be.

The short version: We do not sell your personal data. We never have. We never will.

Your Rights at a Glance

Depending on where you live, you may have some or all of the following rights under state privacy laws. At Conceivable, we extend these rights to all of our users, regardless of location:

Your Right What It Means
Right to Know You can ask us what personal data we've collected about you, where we got it, why we have it, and who we've shared it with.
Right to Delete You can ask us to delete your personal data. We'll honor that request and direct our service providers to do the same, subject to limited legal exceptions.
Right to Correct If your personal data is inaccurate, you can ask us to fix it.
Right to Opt Out of Sale/Sharing You have the right to opt out of the sale or sharing of your personal data. (Good news: we don't sell or share your data for advertising, so there's nothing to opt out of here.)
Right to Data Portability You can request a copy of your data in a commonly used, machine-readable format.
Right to Limit Use of Sensitive Data You can limit how we use sensitive personal information (like health data) to only what's necessary to provide our services.
Right to Non-Discrimination We will never penalize you for exercising your privacy rights. No degraded service, no price changes, no retaliation. Ever.

How to Exercise Your Rights

You can submit a privacy request in any of the following ways:

When you submit a request, here's what to expect:

  1. Verification: We'll verify your identity to protect your data from unauthorized access. We'll typically ask you to confirm information associated with your account.
  2. Acknowledgment: We'll confirm receipt of your request within 10 business days.
  3. Response: We'll fulfill your request within 45 days. If we need more time (up to an additional 45 days), we'll let you know why.
  4. No charge: We don't charge a fee for processing privacy requests, unless they are manifestly unfounded or excessive.

You may also designate an authorized agent to make requests on your behalf. We'll require proof of authorization and may still verify your identity directly.

What Personal Data We Collect

Here's a straightforward breakdown of the categories of personal data we collect:

Identity & Contact Information

  • Name, email address, phone number
  • Account credentials (password is stored encrypted — we can't see it)
  • Shipping and billing address

Health & Wellness Data

  • Reproductive health information (cycle data, fertility status, pregnancy history)
  • Biometric data from the Halo Ring (BBT, HRV, heart rate, sleep, glucose)
  • Quiz responses about your health, lifestyle, and medical history
  • Supplement adherence and usage data
  • Conceivable Score and related metrics
  • AI coaching conversations and interactions with Kai

Commercial Information

  • Purchase history and subscription details
  • Payment information (processed by our payment provider — we don't store full card numbers)

Device & Usage Information

  • Device type, operating system, browser type
  • App usage patterns and feature interactions
  • IP address and approximate location (city/region level)
  • Halo Ring device identifiers and firmware version

Communication Data

  • Customer support inquiries and correspondence
  • Email engagement data (opens, clicks) for emails you've opted into

We Do Not Sell Your Personal Data

To be unambiguous: Conceivable does not sell your personal information. We do not sell your health data. We do not sell your contact information. We do not sell your usage data. We do not share your personal information with third parties for their own advertising or marketing purposes.

In the preceding 12 months, we have not sold or shared (as defined by the CCPA) any personal information to third parties for cross-context behavioral advertising.

Who We Share Data With (and Why)

We share data only with service providers who help us run Conceivable, and only under strict contracts that limit what they can do with it:

  • Cloud infrastructure — to securely store and process your data
  • Payment processing — to handle your transactions
  • Email and communications — to send you account notifications and marketing you've opted into
  • Analytics — to understand how our products are used (aggregated data only)
  • Shipping and fulfillment — to deliver your supplement packs and Halo Ring

These providers are contractually prohibited from using your data for any purpose other than providing services to Conceivable.

Cookie Preferences

Our website uses cookies and similar technologies. Here's the breakdown:

Essential cookies (always active):

  • Required for the website to function — things like keeping you logged in and processing orders

Analytics cookies (optional):

  • Help us understand how visitors use our site so we can improve it
  • We use Google Analytics with IP anonymization enabled

Marketing cookies (optional):

  • Used to measure the effectiveness of our advertising
  • We do not allow third-party ad networks to track you across the web using our site

You can manage your cookie preferences at any time using the cookie settings link in the footer of our website. You can also configure your browser to block or delete cookies.

Marketing Communications

You're in control of what you hear from us:

  • Email marketing: You can unsubscribe from marketing emails at any time using the "unsubscribe" link at the bottom of any email. We'll process your request within 10 business days.
  • Push notifications: You can manage push notification preferences in the Conceivable app settings or through your device settings.
  • Transactional communications: We'll still send you essential account-related messages (order confirmations, shipping updates, security alerts) even if you unsubscribe from marketing.

State Privacy Law Compliance

We comply with applicable state privacy laws, including:

California (CCPA/CPRA)

  • California residents have all the rights described above under the California Consumer Privacy Act, as amended by the California Privacy Rights Act
  • You may submit a "Do Not Sell or Share My Personal Information" request at any time, though we do not currently sell or share data as defined by the CCPA
  • You may request to limit the use of your sensitive personal information
  • We do not use or disclose sensitive personal information for purposes other than providing our services

Virginia (VCDPA)

  • Virginia residents have rights to access, correct, delete, obtain a portable copy of, and opt out of processing of their personal data for targeted advertising, sale, or profiling
  • You may appeal a denial of your privacy request by contacting help@conceivable.com

Colorado (CPA)

  • Colorado residents have rights to access, correct, delete, and obtain a portable copy of their personal data, as well as to opt out of targeted advertising, sale, and certain profiling
  • We honor universal opt-out signals (such as the Global Privacy Control) from Colorado residents

Connecticut (CTDPA)

  • Connecticut residents have rights to access, correct, delete, obtain a portable copy of, and opt out of processing for targeted advertising, sale, or profiling
  • You may appeal a denied request, and if the appeal is also denied, you may contact the Connecticut Attorney General

Washington (My Health My Data Act)

  • Washington residents have specific additional protections for consumer health data
  • We obtain consent before collecting consumer health data beyond what is necessary to provide our services
  • We maintain a consumer health data privacy policy as required by the Act
  • We do not sell consumer health data and do not share it without valid authorization

As additional state privacy laws take effect, we will update this page to reflect your rights under those laws.

Universal Opt-Out Signals

We recognize and honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of personal information and targeted advertising, as applicable under your state's law.

Children's Privacy

Conceivable is not intended for use by individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal information, please contact us at help@conceivable.com and we will promptly delete it.

Changes to This Page

We'll update this page as privacy laws evolve and as our practices change. Material changes will be communicated via email or a prominent notice in the app. The "Last Updated" date at the top will always reflect the most recent revision.

Contact Us

For any privacy-related questions, requests, or concerns:

We take every privacy inquiry seriously and will respond within the timeframes required by applicable law.